You cannot register for this webinar

12pm-1pm ET | We Can't Do What We Can't Track 1pm ET | Annual General Meeting Join the pre-AGM session to experience one of the 2025 CCAE Conference runaway hit sessions. We Can’t Do What We Can’t Track There is never enough time, never enough money….and yet a seemingly endless list of opportunities. Sound familiar? Join the Alumni Relations team from Simon Fraser University for a session built around focusing your strategies and challenging the way you think about your alumni relations program. Data informed decision making, cheesy mottos, and focus has helped SFU increase alumni engagement by 226% from FY2020 to FY2023. We want to share our story and learning along the way to help you do the same. We will unleash the tips and tricks that have helped a small team manage up, advocate for additional resources, move the dial on fund development, data cleanliness and benchmarking, and to answer the question “why are we doing this?” We will also debut our BIG HAIRY AUDACIOUS GOAL (BHAG) of becoming a budget net neutral alumni relations team by 2030, and some of the steps we are taking to help us get there. Learning Objectives - How to manage up and advocate for investment in your alumni relations program. - How to keep you and your team focused on driving ROI and making evidence-based decisions. - Seeing the bigger picture: what a healthy Alumni Relations program should mean to your institution. Speakers Vivian Chang, Director, Operations, Alumni Relations, Simon Fraser University Nicole Dorssers, MPEd, MBA, Executive Director, Strategic Engagement, Simon Fraser University Ophelia Yu, Director, Alumni Relations, Simon Fraser University